The Water Wisely Adventures of

Lola the Ladybug and Wilson the Worm

Lola the Ladybug and Wilson the Worm appeared in the Agency’s 2006 and 2007 Summer Water Wisely campaign.  The spokes"bugs" will continue to appear in Agency water conservation brochures and educational materials. 

About Lola and Wilson

Lola and Wilson reside in the front yard of the Anderson family. Unfortunately, they are forced to float on a raft because the Anderson family over-waters their lawn and garden several times a week. In order to help educate the Anderson family about how to conserve water this summer, Lola and Wilson provide outdoor water conservation tips that all households can use.

2007 Multi-Media Public Outreach Campaign:

Billboard designs

• Lola and Wilson billboard
• Lola and Wilson billboard #2

Movie Theater Ad

• Ad for Santa Rosa and Windsor Theaters

TV Commercial

• English
• Spanish

Radio Commercials

• English

• Spanish

Online Ad

• Online ad

Print Ads

• Bilingual Newspaper Ad
• "Put a Kink in it!"
• Business Newspaper Ad
• Grape-growing Community Ad
• "Drip It, Don't Spray It"

2006 Campaign:

TV Commercial

• 2006 Water Wisely Campaign:  Lola & Wilson Water Wisely (English / Spanish)

Print Ads

• 2006 Water Wisely Campaign:  Lola & Wilson Print Ad

Photos courtesy Paul F. Gill.

© Copyright 2006 Sonoma County Water Agency. All Rights Reserved.