Watershed Public Education Television Series Debuts


    View Press Release Archive




    For Immediate Release
    July 24th 2012

    Brad Sherwood
    Community & Governmental Affairs Manager
    Office: (707) 547-1927
    Mobile: (707) 322-8192
    Email: sherwood@scwa.ca.gov

    Series seeks to educate public on importance of watersheds, stewardship

    (Santa Rosa, CA)  A new multi-part public education television series called Do You Live in a Watershed? debuted July 9th on Sonoma County public television station KRCB.  The series, underwritten by the Sonoma County Water Agency, North Bay Watershed Association and Russian River Watershed Association, explores nine North Bay watersheds and their role in our environment and everyday lives.  The segments may also be viewed online at www.ourwatershedstories.com

    “The goal of this public education series is to increase community awareness about what a watershed is and how it functions as a part of a dynamic environment; additionally it will provide information on how to best protect our watersheds using a variety of pollution prevention strategies,” said Water Agency Chairwoman Shirlee Zane. “I am so happy to see this partnership come together to produce an entertaining and informative public education tool.”

    North Bay Watershed Association Chairman and Marin Municipal Water District Board Member Jack Gibson added, “The North Bay Watershed Association is pleased to partner in this educational effort. It is important that residents know that we all live in a watershed and our daily activities have an impact on our waterways.  Without that knowledge, no one can make an informed decision to change a behavior that can help protect our watersheds.”

    Russian River Watershed Chairman and City of Rohnert Park Mayor Jake Mackenzie said, “This series is a must see for the summer.  The brief, informative segments will take you on a journey through time that will inform you how our watersheds have evolved and how we can all work together to protect them.  No matter what watershed you live in, we all have a role in protecting and preserving them.” 

    The ninety-second television segments spotlight the following watersheds and waterways in ten chapters: 

    • Segment 1: The Russian River
    • Segment 2:  Dry Creek
    • Segment 3:  Santa Rosa Creek
    • Segment 4: Laguna de Santa Rosa
    • Segment 5:  Novato Creek
    • Segment 6:  Petaluma River
    • Segment 7:  Napa River
    • Segment 8:  Sonoma Creek
    • Segment 9:  Dutch Bill Creek
    • Segment 10: Answers the general question "What is a Watershed?"

    The North Bay Watershed Association is a group of 16 regional and local public agencies located throughout Marin, Sonoma, and Napa counties committed to crafting a set of regional approaches to the problems and issues associated with managing watersheds. For more information, visit nbwatershed.org.

    The Russian River Watershed Association is a coalition of nine cities, counties and special districts in the Russian River Watershed that have come together to coordinate regional programs for clean water, fisheries restoration and watershed enhancement.  For more information, visit rrwatershed.org.

    KRCB Public Television broadcasts from studios in Rohnert Park, California on digital channels 22.1, 22.2 & 22.3 and is seen over-the-air throughout much of the San Francisco Bay Area.  KRCB is also seen on Channel 22 via Comcast Cable, AT&T U-verse, DISH and DirecTV satellite services across the entire San Francisco Bay Area.


    The Sonoma County Water Agency is working to secure our future by investing in our water resources, community and environment.  The Water Agency provides water supply, flood protection and sanitation services for portions of Sonoma and Marin counties. Visit us on the Web at www.sonomacountywater.org.


    << back to All Press Releases